Charlotte Personal Branding and Lifestyle Portrait Photographer. | Henry Jones Photography

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5 Ways to Boost your Business in Q4

I hope you're having a successful 2023 and staying motivated as we approach the year-end. As we enter the last quarter of the year, I'd like to suggest a few areas where your business could benefit from some updates and things to consider. It’s crucial to allocate time for these improvements to ensure a strong finish to the year!

Update Your Headshots & Branding Images: I recommend updating your headshots or branding photos if you haven't done so recently. These photos are assets for your website, blog posts, social media, email marketing, and pricing guides. Your audience love connecting with the face behind the business. If you need updated images contact me so we can get this done. 

Website Fine-tuning: Take a closer look at your website for any outdated content or imagery that needs refreshing. Take a look at your home page, about me page, services/pricing, portfolio, contact page, and more. It's also a great time to enhance SEO across all pages for better visibility.

Workflow Streamlining: Reflect on any changes in your work/life balance over the past year. Q4 is an ideal opportunity to fine-tune and systematize your workflow. You might explore using an online client management tool for client management, automation, increased efficiency, and better accountability.

For my photography business I am using Sprout Studio for my client management. If you want to sign up for Sprout Studio you will get 20% off.

Tax Prep: Now is a great time to prepare for your filing your business taxes. Pull together receipts, tally up your mileage, etc. If you need to speak with a tax professional to see where you stand. One important tool I use is QuickBooks.

Holiday/Black Friday Planning: If you haven’t started already now is the time to plan your Black Friday/Holiday deals, announcements, parties, client cards, etc. Your clients are sitting and waiting to see what you are offering. Plan that out now.

I'd be interested to hear your plans for these final months of the year. Please feel free to reply and share your thoughts!

Click here to contact me to discuss a headshot or personal branding session or to discuss ways to boost your business.

Thank you for taking time out to read my blog post. Please like the blog post, comment and share it on your social media pages with your friends. If you want me to capture your story please email me at henry@henryjonesphotography.com so we can discuss documenting your life story.

Want to know what gear I use? Check out the list here.